Royal Copenhagen


Launch campaign




Digital design


Content production across channels

Global introduction of the stunning
new dinnerware – “blomst”

The new ‘blomst’ dinnerware launch campaign shows how the pattern has inspired three Danish artists.

The first part of the campaign evolved around sneak peeks in the form of posts, films and stories all leading to a landing page where the three artists – Chris Minh Doky, Femke Sloth and Ole Yde – presented their unique interpretations.

The launch gave people the chance to discover and explore the dinnerware in an elegant and responsive fullscreen layout, accompanied by a launch film, an exclusive print catalogue, exquisite ads and intriguing social media content.

Royal Copenhagen post
Royal Copenhagen plates
Royal Copenhagen blomstRoyal Copenhagen blomstRoyal Copenhagen postPlate Royal
Royal Copenhagen magasin


Give us a call +45 69 80 80 80
or drop us a line at


Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information

Accept all cookies

These items are required to enable basic website functionality.

Always active

These items are used to deliver advertising that is more relevant to you and your interests.

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.