Client
Fritz Hansen
Services
Launch campaign
/
Content production
The launch of a potential new classic.
Fritz Hansen designer, Benjamin Hubert, created PAIR – a chair that may become as iconic as Arne Jacobsen’s Series 7. We developed a launch materials campaign that showcased the key features of PAIR, including its lightweight composition, stackability, and the possibility to combine different materials of your choosing.
![Fritz Hansen chair](https://cdn.prod.website-files.com/65c20426ae98af5cd8d0d237/65c20426ae98af5cd8d0d3d3_Case_underside_horisontal_734X413_02-4.jpg)
![Fritz Hansen chair](https://cdn.prod.website-files.com/65c20426ae98af5cd8d0d237/65c20426ae98af5cd8d0d3ce_Case_underside_horisontal_734X413_04-1.jpg)
![Fritz Hansen chair](https://cdn.prod.website-files.com/65c20426ae98af5cd8d0d237/65c20426ae98af5cd8d0d3c7_Case_underside_horisontal_734X413_03-4.jpg)
![Fritz Hansen chair](https://cdn.prod.website-files.com/65c20426ae98af5cd8d0d237/65c20426ae98af5cd8d0d3cf_Case_underside_horisontal_734X413_05-2.jpg)
![Fritz Hansen chairs](https://cdn.prod.website-files.com/65c20426ae98af5cd8d0d237/65c20426ae98af5cd8d0d3dd_GAB4379_FritzH_DenFri_0047.jpg)