Visit Faroe Islands


PR driven awareness campaign


Brand experience


Digital strategy


Campaign roll-out

How do you create awareness about one of the most isolated and beautiful travel destinations in the world?

We created Google Sheep view.

Tired of waiting for Google to map the Faroe Islands with Street View, we mounted cameras on sheep to create the Faroe Islands’ own version.

The campaign was a huge hit. Despite having no media budget, it generated 2 billion media impressions and an estimated PR value of $50 million.

We present.

Google Sheep View

sheepIslandSheep - IslandIslandsheep animation


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