Winning Over the Toughest Critics

When it comes to dinner, there’s only one review that really matters - the one from the small critics at the table.

For Peka’s spring campaign, we built the creative platform around a simple and relatable family insight: children are often the toughest judges of what ends up on the dinner table. By putting their honest reactions at the centre of the campaign, we created a concept that resonated with parents and highlighted Peka’s role in making everyday meals easier.

The campaign was developed as an integrated activation across multiple touchpoints, including outdoor advertising, social media, TV, and an in-store activation at Coop. A consistent creative concept ensured a cohesive brand experience, whether consumers encountered the campaign on their commute, online, or in-store.

By combining a strong consumer insight with a channel-spanning creative execution, the campaign helped Peka build awareness and connect with families in an authentic and engaging way.
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