Rebranding an industry leader without losing recognition

For years, Visma Enterprise had built a strong reputation in the market. But being part of the Visma brand also made it difficult to stand apart from the many other companies carrying the Visma name. The challenge was to create a distinctive brand with its own identity while preserving the trust, recognition, and legacy that customers already knew.

We rebranded Visma Enterprise from the ground up, including a new name, visual identity, and product branding architecture with a strong focus on strategy for the future. The result was Intega, a name rooted in the company's core values of integrity, integration, and intelligence.

The new visual identity was designed to reflect Intega’s expertise, professionalism, and forward-thinking approach, giving the brand a unique position in the market. To establish awareness and build confidence in the new brand, we supported the launch with communication initiatives and the implementation of the new identity across all touchpoints and customer-facing materials.

The result was a successful transformation that allowed Intega to emerge as a strong, independent brand while retaining the trust built over many years as Visma Enterprise.
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