Gaining attention from future talent


Graduates play an important role in the future of global organisations like Lantmännen Unibake. To attract the right talent, companies need authentic communication that speaks directly to the ambitions, expectations and aspirations of recent graduates.

We helped Lantmännen Unibake create campaign content for their Global Graduate Program, featuring graduates sharing their own experiences, perspectives and journeys. Through an intimate interview format, we created authentic stories that give potential candidates an inside look at life in the programme and the opportunities available at Unibake.

Filmed at their headquarters, we handled the full production process, from filming and editing to adapting the content into engaging short-form formats designed for digital channels. Because attracting the best talent is about more than offering a job, it is about showing people where they can grow, develop and build their future.
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The result is a campaign that brings the graduate experience to life and helps inspire the next generation of talent to become part of Lantmännen Unibake’s global journey.
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