How to catch people's attention
Vol. 08
JUNE. 2025
In a fast moving world, the most difficult thing is to keep people's attention.
On platforms like Instagram, it takes a user less than 3 seconds to decide whether they want to keep watching a piece of content - meaning your window to capture their interest is incredibly short…
So how do you keep people’s attention?
1. Interaction so they can take action
In our latest campaign film for Danner, we used the swipe function to make it easy for viewers to take immediate action. By integrating an interactive element that users can engage with directly, the message becomes clearer and the call to action more effective.
2. Statements that sparks curiosity
How can you truly capture and hold people’s attention in today’s crowded advertising and branding landscape?
The answer lies in powerful statements. These are not just catchy phrases, they are bold, thought-provoking, and crafted to ignite curiosity. When done right, they make your audience pause, reflect, and want to learn more.
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3. Make it fun!
Use different angles and cut through it fast, so people don't get bored. When everything goes fast, you got to keep up with the pace. The key is to stay unpredictable and playful. In short: Keep it moving, keep it weird, and don’t give your audience a reason to scroll past.
In our work for reNEW we made a video that transformed different angles and created
