Recruiting new members to a Danish healthcare association.

Sygeforsikringen ”danmark” – a Danish health insurance association owned by members had just reached 2.5 million members.
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The new milestone became the topic in one of the 6 films produced for the association. The other 5 films tell the stories about us, the Danes – our good and perhaps not so good everyday habits.
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To fit the outdoor media we designed very simple but impactful posters about surprising Danish behavioural statistics combined with a graphic twist with the Sygeforsikringen “danmark” heart logo.